Di Gesù
Story
At Di Gesù bakery, five generations of bakers have placed tradition at the heart of production. Among the brand’s flagship products are focaccias, biscuits, taralli, and the famous Altamura DOP bread, made with semolina from the Alta Murgia. The company distinguishes itself for the quality of its ingredients and its focus on traditional Apulian recipes, offering authentic flavors.
Objective
We developed a strategy to attract a young and eclectic audience by blending the bakery’s traditional image with that of a modern, innovative Bistrot.
Strategy
Rebranding: A new logo and visual identity that combine freshness and tradition, with engaging communication materials.
Concept del Bistrot: Menù creativo sviluppato con chef, focus su ingredienti stagionali, e un ambiente accogliente che promuove socializzazione e convivialità.
Website and E-commerce: We created a modern website that tells the story of the bakery and the new identity of the bistrot, with sections dedicated to the menu, events, and a blog. The e-commerce platform allows for the online sale of artisanal products, with easy and intuitive navigation.
Store Window Design: Designing and installing impactful window graphics that blend traditional and contemporary elements, reflecting the dual nature of the brand.
Packaging: We designed a sustainable and visually appealing packaging line that enhances the products both aesthetically and functionally, with a strong connection to the brand’s identity.
Evento Inaugurazione: Organizzazione di un evento esclusivo per l’apertura del nuovo bistrot, con degustazioni e intrattenimento.
