Annie Paris
Story
In a world dominated by fast fashion, the Apulian brand Annie Paris creates its garments with artisanal care and attention to every detail. Quality takes time, and every stitch, every fabric chosen tells a story of tradition, dedication, and craftsmanship that resists fleeting trends and remains timeless.
Objective
Strengthen the online presence and visual communication to consolidate Annie Paris as a Made-in-Italy fashion brand, offering an enhanced digital shopping experience.
Strategy
WebsiteCreation of an elegant and intuitive website that reflects the high quality and sophisticated style of the brand, designed to showcase collections with smooth navigation between product categories, providing the customer with an exclusive shopping experience.
Social Media & Lookbook: Development of high-quality visual content for social channels, focusing on refined images and videos that tell the brand’s philosophy. The digital lookbook allows users to explore the collection in an immersive and interactive way.
Collection Catalog: Creation of a browsable online catalog that allows customers to explore collections with details on materials and the inspirations behind each garment. The catalog previews the new season, making the shopping experience more engaging.
