Giargi
Story
At Giargi, elegance and experience come together, with each piece of jewelry telling a unique story. In the heart of Puglia, ancient goldsmithing traditions merge with innovation, resulting in constant exploration of new creative possibilities. Every creation blends tradition with modernity, crafting jewels that reflect both artisanal mastery and a passion for contemporary design.
Objective
Keep the artisanal tradition alive, optimizing the online user experience by highlighting the beauty, craftsmanship, and exclusivity of the jewelry, with a focus on product quality and technological innovation in the purchasing process.
Strategy
Website and E-commerce: Create an elegant website for intuitive navigation and a shopping experience that highlights the refinement and uniqueness of the jewelry.
Visual identity: Develop carefully crafted visual content that emphasizes the artisanal nature, beauty, and design of the products. Focus on videos and images that showcase the production process and attention to detail, fostering an emotional connection with customers.
