Nicoletti Home
Story
Nicoletti Home, a leader in the upholstery sector, founded in Matera, is known for its craftsmanship and high-quality sofa production. Rooted in artisan tradition, the company has successfully combined Made in Italy design with innovation, exporting its products to over 70 countries today. With a particular focus on aesthetics, functionality, and sustainability, Nicoletti Home is worldwide recognized as a symbol of excellence and distinctiveness.
Objective
Nicoletti Home wanted to strengthen its online and offline presence by offering advanced digital tools to inspire customers and enhance the shopping experience.
Strategy
Website: Creation of an elegant design that reflects the brand's style, with sections dedicated to products, décor inspiration, and a blog.
Digital and Print Catalogs: Interactive catalogs with zoom functionality for a comprehensive and engaging product presentation.
3D Configurator: Development of 3D models that allow customers to view products from every angle, making the purchasing process immersive and intuitive.
Stand Design : We designed and created exhibition stands for fairs and showrooms, with a modular and appealing design. The stands feature experiential areas where products can be presented through the 3D configurator and digital catalogs, allowing for direct interaction with the brand.
